IDEA is a luxury wellness company bringing Italian craftsmanship and design excellence to the U.S. through curated wellness environments.

Spring & Pine Studio partnered with the team to develop a complete brand identity, creating La Terra—a concept rooted in nature, elemental design, and timeless beauty.

We crafted a comprehensive logo suite and visual system that balances Italian artistry with American precision, resulting in a refined, flexible brand built to grow alongside the company.