MIAMI
AUSTIN
NYC
3 cities. 1 brand experience.
Dinner Party by Payton — Event Strategy & Production
Spring & Pine Studio partnered with Dinner Party by Payton to design and produce a series of intimate dinner experiences across Miami, Austin, and New York City. Centered around thoughtful conversation and connection, each gathering brought guests together through signature dinner party questions and curated experiences.
Our studio led the creative direction and end-to-end production—from event strategy and branded collateral to vendor management, programming, partnerships, and on-site execution. The series culminated in a Spring Soirée in NYC, bringing the vision to life through immersive details, brand collaborations, and intentional storytelling.
MIAMI
AUSTIN
NEW YORK
The first installment of the Dinner Party series — establishing the foundation for the intimate, connection-focused experience.
The first Dinner Party by Payton brought together a curated group of influencers at Harbour Club Miami for an evening centered around meaningful conversation and connection. Guided by the brand's signature thought-provoking prompts, guests gathered to share stories, perspectives, and experiences around the table.
What began in Miami grew in Austin before culminating in the series' most ambitious chapter: an immersive finale in New York City.
MIAMI
AUSTIN
NEW YORK
The second installment of Dinner Party by Payton traveled to Austin, Texas, hosted at The Proper Hotel and inspired by Payton's Southern roots. The evening brought together 15 influencers for an intimate gathering centered around conversation, community, and shared experiences.
In partnership with Aveda and Stitch Fix, guests enjoyed pre-dinner blowouts by Aveda and a custom wisteria cocktail inspired by Stitch Fix's Color of the Year, with each activation thoughtfully woven into the overall guest experience.
Next stop: New York City for the final Dinner Party of the series.
MIAMI
AUSTIN
NEW YORK
The final installment of Dinner Party by Payton culminated in New York City with an intimate Spring Soirée, bringing together a curated group of influencers and editors for an evening centered around conversation, connection, and shared experiences. Guests answered Dinner Party's signature thought-provoking questions throughout the evening, extending the conversation beyond the table and onto social channels.
Inspired by spring after dark, the creative direction embraced rich florals, moody hues, and romantic details to create an experience that felt both visually striking and emotionally resonant. Spring & Pine Studio led the creative direction, production, and guest experience from concept through execution.
The evening featured an expert-led mixology class where guests crafted a custom cocktail, a caviar-inspired seating experience, and a multi-course seasonal dinner. In partnership with Aveda, GUESS, Grey Goose, and additional gifting partners, every activation was thoughtfully integrated to enhance the overall experience while maintaining an intimate, editorial atmosphere.
