Brand Strategy & Creative Partnership
Spring & Pine Studio partnered with Payton Sartain across both her personal brand and podcast, Note To Self, providing brand strategy and project management.
The partnership spanned creative concept development, presentation design, partnership materials, content strategy, campaign execution, event experiences, merchandise design and launches, branded asset creation, and ongoing creative support.
❋ Project ManagementLed end-to-end execution across initiatives, managing timelines, deliverables, creative teams, and partnerships to ensure every project launched seamlessly and stayed aligned with the brand vision.
❋ Brand StrategyShaped the strategic direction of both brands, guiding campaign planning, partnership opportunities, audience growth, and long-term brand evolution.
❋ Creative DirectionDeveloped creative concepts and visual systems across presentations, social campaigns, branded assets, merchandise, and digital touchpoints, creating a cohesive brand experience across every platform.
❋ Event ProductionProduced brand-led experiences from initial concept through execution, overseeing creative planning, logistics, vendor coordination, and on-site production to bring the brand into physical spaces.
In under three months, we accounted for a 32% increase in reach, a 112% increase in follower engagement & an 89% increase for non-followers, as well as a 12% increase in followers on @NTSBYPS.
