Blending Italian design with American craftsmanship.
Idea Pools is an innovative wellness company specializing in elevated water solutions — from luxury pools and spas to complete wellness environments. Rooted in Italy since 1987, the brand has built a legacy of craftsmanship and design excellence that it’s now bringing to the U.S. market.
Their work seamlessly unites Italian design sensibility with American precision, resulting in spaces that balance beauty, performance, and wellbeing.
Spring & Pine Studio partnered with Idea Pools to shape the foundation of their brand through a full identity development — capturing the duality of their heritage and future vision.
Phase 1: Brand Strategy
We built a distinctive brand world — La Terra (Italian for the earth) — to root the brand in nature’s organic forms and timeless beauty. This concept became the soul of the brand, reflecting how Idea Pools draws inspiration from natural landscapes and elemental design.
Phase 2: Visual Identity
From there, we crafted a complete logo suite and visual system designed to evolve with the brand as it grows. The identity merges the warmth of Italian artistry with the structural clarity of American craftsmanship, offering flexibility across digital, print, and spatial applications.
The result is a refined yet grounded brand — one that feels as fluid and intentional as the environments Idea Pools creates.
