MUSE

When five-time Olympic medalist Nastia Liukin set out to create MUSE, she envisioned more than just a podcast—it’s a platform, a collective, and a call to become your own muse.

Spring & Pine Studio partnered with Nastia to bring this vision to life through a full creative build: from naming and brand identity to cover art, social design, and a go-to-market launch strategy.

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The result? A brand world that feels striking yet timeless—minimalist typography, nuanced palettes, and art direction that balances elegance with edge. Across every touchpoint, MUSE invites listeners into meaningful conversations on life, reinvention, and personal inspiration.

Spring & Pine Studio led:
▸ Brand Identity Design
▸ Creative Direction & Art Direction
▸ Naming & Messaging
▸ Podcast Cover Art
▸ Social Strategy & Assets
▸ Launch Campaign