Makeup Compact & Gina Vo

A two-part brand build:

Part One: Personal branding for beauty strategist Gina Vo, designed to support her next era of beauty projects.

Part Two: Branding for Makeup Compact, an editorial platform that channels Gina’s signature lens—retro glam with a modern twist.

Part One: Gina Vo

A refined identity for Gina Vo, shaped by a light touch of Makeup Compact’s retro lens—yet intentionally standalone. Created to flex across her work, the system is timeless, versatile, and memorable.

Part Two: Makeup Compact

Makeup Compact channels Gina’s beauty POV through a retro lens—pairing ’60s mod geometry with the glow and drama of ’70s glam. It’s playful but polished, nostalgic yet undeniably current. The system features a custom logo suite, supporting marks, and bespoke patterns and graphics designed to make the vision feel tangible.